Go Girl, Please Destroy Go Girl
Go Girl, Please Destroy Go Girl
May 20There’s a radio commercial running right now that makes my brain and guts wilt every single time it airs. It features a focus group-y type gathering of ladies sitting around and discussing the sheer awesomeness of a new energy drink “for women” called Go Girl, which apparently boasts the following desirable attributes:
1) It’s sugar free
2) It only has a few calories
3) It comes in a bright pink can!
No, really. At the end, they make a point of saying “look for it in the BRIGHT PINK CAN!” The whole thing sounds dated and dumb and like someone put together a simplified-to-the-point-of-mental-impairment matrix for “how to sell stuff to girls.”
Anyway, after my brain and guts have somehow righted themselves a tiny bit, I always wonder what Trina Robbins would think. Because, if you’ll recall, she penned a comic that bears the same name. I never completely fell in love with this series (I did fall a little in love with Go Girl’s kicky mod outfit, but that’s probably a discussion we should have some other time), but it seemed like something that might appeal to younger readers, particularly girl readers, and I’m all grossed out that this dumb-ass product decided to name itself that as well. (And by the way? There might not be any sugar, but there’s apparently as much caffeine as there is in a cup of coffee, so I guess the goal is to hype you the fuck up without, you know, making you fat. Yay?)
I would like to request that Go Girl — the real Go Girl, not the pink drink — maybe team up with U-Go Girl and take this shit DOWN. Or at least make them stop airing the commercials.
Sarah, thank you for your thoughts! I’m right there with you. I really wish my favorite local radio station would cease airing those annoying ads. Here are my thoughts about Go Girl.
The advertising campaign for Go Girl energy drink degrades the intelligence of women. The ad asks “why do you drink go girl”, and the woman replies “because I’m a single mom”. Ridiculous! That is not a reason to drink it, rather only demographic branding on the part of the company. The seller of the product denigrates the woman’s mind by assuming a woman cannot think of a real reason to drink it but rather she only has a herd mentality and will drink it because supposedly other women with a similar demographic profile drink it.
This company’s marketing method is an affront to women’s intelligence.
I’d go so far as to say that most all marketing methods are an affront to anybody’s intelligence. This one is just particularly blatant about it.
Hey, I do marketing!
I agree- these are the most brainless, sexist ads I’ve heard in like forever, man. But, somehow, I can’t stop listening. It’s a guilty, awful compulsion, like smelling my own farts.
“Its fun, like wearing pink!”
“It’s an appetite suppressant!!”
“It makes me feel 10 years younger!” (hysterical cackling)
I would kill for an mp3 of this ad. Anyone know where I could track it down?
Thanks!